Edge delivers a powerful performance advantage to existing hospitality brands

Edge by Rotana is the latest addition to the Rotana brand portfolio. The brand provides the peace of mind that comes with having day-to-day systems and operations handled by an expert team with decades of experience. Edge also provides wider distribution channels and reservation platforms, as well as support from the Rotana name and the Rotana Rewards Loyalty Programme, which all combine to elevate performance.

Our four-pillared approach helps to support superior levels of performance:

  • Brand: Ensuring our brand is delivering on its promise through procedures, tools, best practices, and quality assurance.
  • Culture: Building teams through training and leadership development programmes and alignment with our brand values.
  • Revenue: Maximising revenue through monitoring of RevPAR index and channel production, and leveraging e-connect and Rotana Rewards.
  • Loyalty: Establishing loyalty through a range of tools and channels including Net Promoter Scores, ReviewPro, Rotana Rewards and social media.

 

THE BRAND AT A GLANCE

A brand created with flexibility at its core • Accelerates returns on under-performing assets • Adaptability across all types of properties and brands • A powerful partner to build brand equity • Proven prestige and value of the Rotana brand

SOBRE ROTANASITIOS WEB DE ROTANA
HISTORIA
VALORES ROTANA
VISION / PROMESA DE MARCA
NUESTROS PREMIOS
JUNTA DIRECTIVA
EJECUTIVOS CORPORATIVOS
DESARROLLO
EXPANSIÓN
MARCA
SOCIOS DE INDUSTRIA
ROTANA EARTH / DESARROLLO SOSTENIBLE
SALA DE PRENSA
PRENSA & MEDIOS
GALERÍA DE FOTOS
OFICINA DE VENTAS & GDS
HUÉSPEDES CORPORATIVOS
www.rotana.com
www.rotanatimes.com
www.rotanaearth.com
www.rotanacareers.com
www.rotanalifestyle.com
© Derechos de Autor 2024 Rotana Hotel Management Corporation PJSC.
Consulte nuestro
Términos de Uso
Política de Privacidad
Cookie Settings
This website uses cookies so that we can improve your user experience and measure the performance of our site.
If you continue on this website, you will be providing your consent to our use of cookies.
Read our Cookie Statement
ACCEPT