Our Vision

To be the Leading Hospitality Management Company recognized for its unique blend of world-class standards with genuine hospitality and for its truly treasured experiences provided for guests, colleagues and owners.

Brand Promise

One unifying promise

There is an underlying essence which links all of our different types of properties, binding our six product brands together under one mother brand — Rotana. In fact this essence is the ultimate factor which drives everything we do and every one of our relationships. Simply, it is the promise of delivering “Treasured Time”.

With each one of the over 100 properties within our rapidly growing portfolio being different in its own right, our paramount objective is to deliver a consistent experience to all our guests. One of our properties may be preferred over another by any one of our guests, however at every one of them they will never forget how we made them feel. These are the special moments we deliver to create “Treasured Time”. Each one of these moments in turn places another building block in the foundation of our success. This growing trust in the Rotana name is what supports our five product brands. Find out more about each of them in the next section.

Adaptability of Treasured Time
The promise or concept of Treasured Time resonates with all those we strive to build a relationship with.

For our owners and partners
- We treasure the past, whilst looking forward to the future together
- We acknowledge what we have achieved together, and will achieve together in the future
- We communicate our respect for the relationship

For our colleagues
- We acknowledge the value of your time
- We recognise that you have chosen to spend it with us
- We promise that the time spent with Rotana will be valuable to your career

For our guests
- We respect that your time is precious
- We communicate our appreciation for sharing it with us
- We promise that we will do everything to ensure that your time spent with us is considered a treasured experience

Treasured Time acknowledges our past, reflects the present and makes a promise for the future.

Acknowledging the past
Treasured Time speaks of how the times we have shared together are moments that we will cherish always.
Treasured Time is an acknowledgement of the friendship we share with our owners and partners, colleagues and guests.

Reflecting the present
Treasured Time is a statement of the value of time in this day and age. Treasured Time states that time is valuable; that time is a treasured commodity in all our lives.

Making a promise for the future
As Rotana, we recognise the value of time in today’s world. We recognise the value of time to our owners and partners, colleagues and guests. In so doing, we make a promise to all, that the time spent with us will be moments that will be treasured always. Treasured Time is a promise of precious moments yet to be shared together.